Carley Roney (The Knot), Rory Tahari (Elie Tahari), Dylan Lauren (Dylan’s Candy Bar), David Berke (Colin Cowie Lifestyle), Sylvia Weinstock (Sylvia Weinstock Cakes), Mara Urshel (Kleinfeld) discussed their foray into the industry & plans for the future
“We are thrilled by the success of The International Wedding Summit! After years of working in the bridal industry & marketing to brides, we began to see the need for a truly educational seminar led by industry leaders. We were delighted to pull together the best business minds behind the biggest brands to create the ultimate learning experience,” reveals Tatiana Byron.
Weinstock focused on birthday cakes & other cake-making opportunities during the recession, while Cowie pursued weddings and events at different budget points. WeddingWire’s CMO, Sonny Ganguly discussed the importance of online marketing, as today’s bride lives online. This online boom is evident on Facebook, where 1.7 million women are listed as “Engaged” on the networking site. Ganguly explained that the difficult thing about bridal marketing is that the customer is always the same age. To stay ahead of technology, marketers must look to what teenagers are doing now, adapting their strategies to stay ahead of competition.
There is always something new and exciting at THE WEDDING SALON... Look for more soon!
(photo source: Borowski Muller Photographers)
Sharon Patrice Simply Perfect Peace Events, Inc. You or your brand want coverage at an upcoming event? Getting married or having a social event and need assistance? Email Me For All Your Event Planning Needs.