Tuesday, February 15, 2011

Urban Outfitters launches new bridal line...

Urban Outfitters is getting in on the Bridal frenzy by offering a new Bridal line on a new site, bhldn.comLike its biggest competition, J.Crew, BLDHN (pronounced "beholden") offers wedding gowns, which are priced from $600-$4000, bridesmaid and party dresses, jewelry, headpieces, shoes, handbags, gloves, belts, and even lingerie.

The collection includes 15 wedding gowns, four of which are shorter styles.

As the managing editor of the new brand, Kristin Norris, explained in the release:

We know our customer, and we know she's looking for a brand that reflects her unique perspective. She may have interests common to her friends, but she's looking to create a moment that's all her own… it's not so much about our point of view as it is about capturing hers.
The "Shop" section of the site extends style assistance through emails from BHLDN stylists who will offer "advice, reassurance, second opinions."  There is an "Explore" section too, with quizzes ("What Kind of Bride Are You?"), an album of vintage wedding photographs, as well as a "My BHLD" page which looks to be a Polyvore for brides.   Stand alone BHLDN stores are expected by year's end.

A wedding may be the biggest and most important party a woman will ever throw or attend, and BHLDN plans to be there for all of the special moments. ~ Peaceful Planning

(source: bhldn.com)
Getting Married and need assistance?Email Me for current specials For All Your Event Planning Needs Simply Perfect Peace Events, Inc. Sharon Patrice, Owner Simple Perfect Peace Events Designs by Shay

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